Orangetheory Fitness

Franchise Fee: $59,950
Royalty: 8%
Total Investment: $821,622 - $1,377,160

Founded: 2009
Franchised: 2010

Can Be Home Based: No

VetFran Member: No
SBA Approved: Yes

Orangetheory Fitness offers a compelling opportunity for franchisees to enter the vibrant boutique-fitness market under a brand with proven consumer appeal and strong financial performance. With over 1,500 studios in 25 countries and nearly one million members, the brand continues to expand rapidly in high-demand markets. The model is rooted in science-backed, heart rate–monitored, coach-led group workouts—commonly referred to as the “Orange Effect”—that drive exceptional member retention. For franchisees, this translates into strong local-market traction, recurring revenue.

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